Yield farming satire MEME turns into multi-million dollar crypto project


A fake advertisement intended to send up the yield farming frenzy has turned into a genuine NFT farming DAO with a $3 million market cap.

Degenerator, or MEME, an obscure project that began life as an airdrop to Telegram users, has managed to garner a $3 million market cap and is seeking to carve a niche for itself as a non-fungible token (NFT) farming protocol.

MEME emerged from a joke posted by ConsenSys’ DeFi product lead Jordan Lyall, who created a joke advertisement ‘The Degenerator’ — a fictitious tool for creating ponzinomics-inspired yield farming tokens.

The joke quickly struck a chord with the crypto community, receiving significant engagement on Twitter. However, within hours of Lyall publishing the post, someone had minted a token dubbed the Degenerator and listed it on CoinGecko under the ticker ‘MEME’. The asset’s total supply of 28,000 tokens was then quickly distributed to interested parties on Telegram.

As of this writing, the token has a 24-hour trading volume of $331,750, ranks as the 610th-largest crypto asset with a market cap of $3.1 million, and last changed hands for roughly $109 — much to the horror of Lyall.

The satirical tweet kickstarted “a passionate community of ETH-native builders, artists, and internet trolls,” and within two weeks the project had morphed into “the world’s first meme farming experiment,” locking $500,000 in funds in the first 24 hours of finding its new utility.

The Meme Protocol now spans two pools that allow users to lock up MEME to earn crypto-collectibles, with NFTs of “legendary” rarity being generated by depositing liquidity provider tokens for Uniswap’s ETH/MEME pool.

The NFTs depict prominent figures within the crypto community, including Ethereum (ETH) co-creator Vitalik Buterin, Binance CEO Changpeng Zhao, Chainlink CEO Sergey Nazarov, and the potential Bitcoin (BTC) creator Dorian Nakamoto.

Holders of 100 MEME tokens or more are now members of the MemeDAO — the governing organization of the protocol. Including the value locked in the DAO as of, the MEME project was estimated to represent more than $1.7 million in locked capital as of August 29.

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