How To Research An Employer Ahead of a Job Interview

how to research employer


Striving to get the job and making it to the interview deserves a tap on your back. In the competitive world and job market, walking in for a job interview is no doubt an accomplishment that makes you proud. But, walking into an interview is not enough. You have to convince the interviewer that you are the best fit for the job.

To convince the employer that you fit the best into the job vacancy is itself a quite tricky task. Having a good experience and eligibility do matter, but apart from these, a critical point is confidence in you and your capabilities.

Researching your employer is a good way to get that confidence and to convince him that you are the best candidate that fits into the job vacancy.

Why Should I Research My Employer?

Researching your interviewer/employer benefits you and puts you at an advantage as compared to your other competitors in various ways. When you are a starter, researching an employer ahead of the job interview helps boost your confidence by allowing you to make a better flow of conversation thereby easing your nerves.

Moreover, researching an employer ahead of the conversation gives you an idea of what you will be asked in the interview. This also gives you a little more confidence while you walk in.

A little research before an interview shows your professionalism along with the fact that you are interested to work for the company. Dropping a little information in about the employer and the company during the conversation makes you seem keen and shows leaves an impact that you better understand what the company is about and what do they want in you as an employee.

How to Research an Employer

Once you are ready to research an employer, keep certain points in mind. These points will result in good research and get you ready to walk in for the interview.

Check the employer’s website:

The most basic and the first step to research your employer is to check out the About Us section of the company website. Take short notes of anything related to the job. Many companies often mention the type of people they search for a specific job. review the notes before you enter the interview room.

Moreover, looking through the bio of the employer including finding the commonalities as if you ever worked at the same company, went to the same university or college, or if you are members of a common professional association can help you relate to him and make him less scary during the interview.

Find them on social media:

Find the interviewer on Facebook, LinkedIn, or Twitter. Look for your common interests or friends. These are a good way to start a conversation and leave a potentially strong impact so that the employer remembers you better.

Moreover, Facebook or Twitter feed can help you get an idea of the company’s culture and values. LinkedIn may also help you get an insight into the work history of the employer as well as your common things with him.

Look up other websites:

Many sites including Milkround, Inside Buzz, The Job Crowd, and Glassdoor feature the profiles of companies. They often have the “day in the life” accounts and reviews from the employees that allow you to get more insight about the company as well as the employers.

Look for news:

Google the names of the employers and search for the news results. Also, pay close attention to the TV news and newspapers before you head towards the interview. Show the employer that you are up-to-date and well-aware of what is presently going on. Do not mention the negative news.

Carry out a descriptive interview:

Look for someone in your social circle who works with the same employer or in the same company. Ask them about the employer and his mindset. Also, ask if they can mention some important points or skills as well as some questions they think the employer may ask.

Interview style:

Check if the employers have ever written on the interviewing topic. Get an idea of what questions they may ask. Check for the points they mostly emphasize. Check for the reviews of other people who had their experience with the same employer. Once you get an idea of what questions they may ask during the interview, do practice the answers to those questions in the best possible way.

Important qualifications and skills:

The description of the job you are applying for should best explain the qualifications and skills required for the job by the company. Make sure to highlight your skills and qualifications along with your experiences so that the employer knows that you are the best fit for the position.

But, there may be something else the company is would be looking for in an employee, for example, teamwork. Of so, be sure to mention your past experiences of teamwork at the previous organization or during the past job.

Potential questions:

Make note of interesting things about the employer as well as the organization that you would like to mention or ask during the job interview. Most of the time, people including recruiters like to talk about themselves. Therefore, conduct thorough research about the employer and scan out some potential questions that may pleasantly surprise the employer and make them think that you have done enough and significant research so that you can ask those thought-arousing questions about them.


In the present era of high competition, everyone wants to grab the best job opportunities that demand them to stand out and ahead of other candidates.

In such cases, proper and relevant research about the company as well as the employer proves to be a weapon to conquer the job hunt.

Researching the employer appropriately and dropping in some of the researched information in the conversation with the employer during an interview will pleasantly surprise the employer that you have done enough research and they will consider you the best fit for the job.

Moreover, researching an employer ahead of an interview gives you more confidence as you get an idea of the questions and know about how to start the conversation during the interview.

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