With each passing day, the cannabis industry is becoming more lucrative. The industry is projected to top $23 billion by the end of the year 2022. Savvy investors have seen the opportunity and hopped on the bandwagon. However, if you’re among them, you’re aware that it’s not all smooth sailing. There are many challenges in the cannabis industry, the top among them being the ability to grow one’s business and reach more people.
You see, there are numerous laws and regulations when it comes to running cannabis businesses. These restrictions make it harder to reach customers and earn more profits. However, you can stay within the law and still grow your business. We’ve shared smart ways to grow your cannabis business in 2021. Let’s jump right in.
1. Rely on Facebook Groups
It doesn’t matter if you’re selling edibles from Weed Smart Online Dispensary or a cannabis product with zero side effects; most social media platforms do not support cannabis ads. Therefore, you can’t advertise or promote your products directly on social media. However, Facebook lifted its ban on marijuana-related products.
While you still can’t use the platform for advertising, you can share links to useful information and direct users to your blog. If you use the platform wisely, these groups can be an excellent way to gain traffic to your site.
2. Use Influencers to Your Advantage
Influencer marketing is all the rage these days, and if you want to grow your business, you need to take advantage of it. You don’t necessarily have to find an influencer with the highest number of followers.
The goal is to find an influencer whose brand meshes well with yours. This way, you’re certain that some of their followers have a genuine interest in cannabis and can, therefore, turn into actual leads.
3. Double Down on SEO
Due to the many restrictions of advertising cannabis online, the smartest way to get traffic to your site is through search engine optimization (SEO). SEO allows you to reach your target audience with ease. However, this approach won’t work overnight.
You have to work on your blog by providing what users are looking for. The content should be up to date and also provide details of your product. Also, use the platform as an educative platform so that people can learn more about your product. This way, you create brand loyalty and increase your likelihood of turning traffic into sales.
4. Take Advantage of Affiliate Marketing
Affiliate marketing involves having third parties market your products for a commission. Because these individuals only make money when they sell a product, you don’t have to put too much effort. All the effort comes from the marketer.
Your job is to identify individuals whose brands mesh well with yours and offer attractive commissions to keep them motivated. It’s among the most popular marketing strategies in the cannabis industry.
5. Work on Maintaining a Positive Reputation
Most people decide to purchase from companies based on their reputation. Make it your business to seek positive reviews from your satisfied customers and circle. This way, you’re sending a message that people love your product to new customers.
6. Incorporate Customer Relationship Management (CRM)
Another key marketing strategy that is crucial to growing your cannabis business is CRM. Make sure you have a way of getting your customers’ email addresses or phone numbers. Afterward, create a system that ensures your customers stay updated with your new launches, product updates, and all important things about your business.
Loyalty programs to encourage customers to keep purchasing your products also go a long way in building brand loyalty.
7. Utilize Paid Search Opportunities
Sometimes, you may not get the organic traffic you hope to get despite all your best efforts. In such cases, it’s advisable to rely on paid search. Paid search opportunities allow you to place your business ads where your target audience can see them, thereby increasing your traffic without too much work. However, like SEO, these ads also take some time to give you the numbers you seek.
8. Take Advantage of Industry Apps
Like most growing industries, the cannabis industry hasn’t been left behind when it comes to taking advantage of mobile applications. You can use these apps to your advantage to grow your business.
Some of the popular options include:
- High There
These apps allow users to experience or sample your products before imbibing. And due to the ability to share, you can reach many people if your target audience loves your products.
9. Keep it Simple with Text Messaging
You can also use text messaging services to send your customers personalized messages and stay engaged with them. However, with this strategy, you need to be careful to stick within the law requirements. Therefore, if you decide to go with this approach, proceed with caution.
10. Ensure Your Business is Listed in Local Directories
You want to make sure your target audience can find you. A fast way to do so is to ensure you’re listed in local directories. This way, whenever a new customer is looking for cannabis products, your name pops up, depending on the relevance of their search.
Growing a cannabis business can be a lot like pulling teeth if you don’t know how to go about it. Fortunately, with these tips, you can take your business in the right direction. Try different approaches to find out which one works for you. It doesn’t hurt to use multiple strategies either.